Segment is a HIPAA-eligible customer data platform that enables healthcare organizations to better unify, manage, and utilize patient data.

Segment

Virtual-First Provider

Primary Care Clinic

Provider / Payer

Life Sciences

Vendor

Other

Metabolic Health

Behavioral Health

Cardiology

Primary Care

Sanofi employed Twilio Segment to create detailed "golden profiles" of healthcare providers (HCPs), merging online and offline data to enhance omni-channel engagement. This approach improved customer understanding, facilitated personalized marketing campaigns, and ultimately enhanced patient outcomes, showcasing the effectiveness of leveraging first-party data for targeted communications in the healthcare sector.

Sanofi

Ritual leveraged Twilio Engage alongside Twilio Segment to understand and optimize the full customer journey, enhancing lifetime value (LTV) by increasing retention, order frequency, and average order value through personalized experiences based on product purchase history and life stage segmentation.

Ritual

Chopra Global used Twilio Segment to establish a robust customer data infrastructure, facilitating the launch of an immersive well-being mobile application. By leveraging Segment, Chopra maximized resources, enabled a small engineering team to focus on product development, and made data-driven decisions to enhance user experiences.

Chopra

AMBOSS implemented Twilio Segment to consolidate its customer data into a unified platform, facilitating better decision-making and real-time assessment of marketing activities across channels. This optimized its custom attribution model while easing regulatory compliance efforts.

AMBOSS

Allergan strategically leveraged Segment, Twilio, and Snowflake to overhaul its technology stack and create a centralized source of customer data, enabling personalized customer engagement through its loyalty program Allē. This initiative resulted in over $400 million in sales driven by direct-to-consumer channels in 2021.

Segment

Product Overview

Customers Served

Company Info

Company Socials

Categories

Reviews

Customers