Customer Data Platform (CDP)

Customer Data Platforms (CDPs) gather and integrate comprehensive user and patient data from various sources, including direct marketing interactions and healthcare information. These platforms are designed to create a unified patient profile, enabling personalized communication and improved patient engagement strategies. By leveraging this integrated data, healthcare organizations can optimize marketing efforts, operational processes, and ultimately enhance the overall patient experience.

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Health Data Platform

Rudderstack

(2 Transcripts)

CDP

Rudderstack is a HIPAA-compliant customer data platform that streamlines healthcare data integration with a warehouse-first architecture, enabling data collection, transformation, and secure management.

Freshpaint

(1 Transcripts)

CDP

Freshpaint is a customer data platform (CDP) tailored for healthcare, ensuring HIPAA compliance through secure data collection and management tools.

Amplitude

CDP

Amplitude is a HIPAA-compliant CDP and user analytics platform.

Hightouch

CDP

Hightouch is a HIPAA-compliant CDP that syncs customer data from warehouses to other tools, and provides no-code solutions for audience targeting, data enrichment, and A/B testing.

Klaviyo

CDP

Patient Marketing Automation

Klaviyo is a non-HIPAA compliant CDP and marketing automation platform offering email and SMS marketing tools, along with segmentation, A/B testing, and analytics.

mParticle

CDP

mParticle is a CDP for integrating and managing customer data across platforms. While it offers SOC 2 certification, it is not HIPAA-compliant.

Twilio

Segment

CDP

Segment is a HIPAA-eligible customer data platform that enables healthcare organizations to better unify, manage, and utilize patient data.

Snowplow

CDP

Snowplow is a CDP that can either be fully-managed or can run on the customer’s private VPC for HIPAA-compliance.

Tealium

CDP

Tealium is a HIPAA-compliant CDP that integrates various data sources to create personalized patient experiences and streamline healthcare operations.